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Named Clothing

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Named is a Finnish clothing pattern label founded by sisters Saara and Laura Huhta.

Named garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one’s own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion.

Named is much more than handicrafts but it is also more than a fashion label among others – it is learning, love for creation and joy of accomplishment! Named launches two collections a year, and the patterns have five skill levels, which means that anyone from a beginner to a more experienced seamstress can find patterns suited to their skill level.

A new perspective to DIY sewing


Self-made clothing allows for freedom of choice; by choosing one’s colors and materials and by changing garment details, the customer is part of the design process.

Curated by Named Clothing